Write the brief once. Everybody gets the same one.
A public brief that eligible creators discover and apply to join. Same deliverables, same rules, same rights — for all of them.
The chaos this removes
Retyping the same requirements into thirty separate conversations, then losing track of who agreed to what.
How it works
Set the brief and the rules
Deliverables, guidelines, what creators receive, provisions, and the campaign window.
Define who can join
Age, gender, follower band, category, platform and location — plus a cap on how many creators can join.
Creators discover and apply
It surfaces in the creator Trend feed and on a shareable public preview link. You can also invite creators directly.
Approve the joiners
Turn on join approval and each applicant waits for your yes. Product campaigns mint the delivery at that moment.
Review and pay in bulk
Drafts arrive in one place, approve individually or all at once, then pay every completed creator from one list.
What gets named before anyone starts
Everything agreed. Nothing assumed.
Deliverables
Posts / reels and stories, for everyone
Eligibility
Category, follower band, age, gender, platform, location
Capacity
Maximum creators who can join
Payment
Barter, or a fixed amount per creator
Window
Launch date and expiry date
The money
Barter campaigns move no cash. Fixed campaigns are paid per completed creator from your wallet or by card, with a 6% service charge.
The rights
Organic unless you buy rights. The best-performing content can be upgraded with an Ad Rights request, creator by creator.
Is this the right format?
Best for
- Product seeding at volume
- Awareness pushes and launches
- Building a UGC library
Not for
A single, highly bespoke partnership — send a Direct Proposal instead.
Leads in these industries
Run your first open campaign.
#NoChaosZone